MINI-CASE Vincent & Rankine Is a Company That Spends Billions of of Dollars

MINI-CASE
Vincent & Rankine is a company that spends billions of dollars annually on marketing communications,primarily because they have many brand offerings in several product categories.Some of these expenditures are used on marketing communications targeted at end-user consumers of their brand,and other expenditures are used on marketing communications targeted at intermediaries in the channel of distribution.
-Mini-Case Question.As part of its marketing communications effort,Vincent & Rankine uses many forms of consumer-directed sales promotions,such as coupons,rebates,sweepstakes,gifts,and rewards.Which type of communication strategy do these types of tactics represent?

A) a decentralized communication strategy
B) a pull communication strategy
C) a centralized communication strategy
D) a pulsing communication strategy
E) a heavy-up communication strategy