BigShots, Inc.is a specialty e-tailer that operates 87 catalog websites on the Internet.Kevin Conn, Sales Director, feels that the style (color scheme, graphics, fonts, etc.)of a website may affect its sales.He chooses three levels of design style (neon, old world and sophisticated)and randomly assigns six catalog websites to each design style.In Kevin's experiment "sales at a website" is _______.
A)a blocking variable
B)a concomitant variable
C)a treatment variable
D)the dependent variable
E)the independent variable

Question

Quizplus · Accepted Answer

In Kevin's experiment, "sales at a website" is the outcome that is being measured to see how it is affected by the different levels of design style. Therefore, it is the dependent variable, as it depends on the independent variable, which in this case is the design style of the website.