BigShots, Inc.is a specialty e-tailer that operates 87 catalog websites on the Internet.Kevin Conn, Sales Director, feels that the style (color scheme, graphics, fonts, etc.)of a website may affect its sales.He chooses three levels of design style (neon, old world and sophisticated)and randomly assigns six catalog websites to each design style.In Kevin's experiment "style" is _______.
A)the dependent variable
B)a treatment variable
C)a concomitant variable
D)a blocking variable
E)a response variable

Question

Quizplus · Accepted Answer

In Kevin's experiment, "style" (neon, old world, and sophisticated) is the variable that is being manipulated to observe its effect on sales, making it a treatment variable.