Catherine Chao, Director of Marketing Research, needs a sample of households to participate in the testing of a new toothpaste package.She chooses thirty-six of her closest friends.Catherine's sample is a _____________.
A)cluster sample
B)convenience sample
C)quota sample
D)systematic sample
E)random sample

Question

Quizplus · Accepted Answer

Catherine's choice of thirty-six of her closest friends as a sample is an example of a convenience sample because she selected participants based on their easy availability and proximity to her, rather than using a method that ensures the sample is representative of a larger population.

Catherine Chao, Director of Marketing Research, Needs a Sample of Households