Sue Taylor, Director of Global Industrial Sales, is concerned by a deteriorating sales trend. Specifically, the number of customers is stable at 1,500, but they are purchasing less each year.
She orders her staff to search for causes of the downward trend by surveying all 1,500 industrial customers.One question on the survey asked the customers: "How many people does your company employ? The measurement level for this question is __________.
A)interval level
B)ordinal level
C)nominal level
D)relative level
E)ratio level

Question

Quizplus · Accepted Answer

The measurement level for the question "How many people does your company employ?" is ratio level because it involves numerical values that have a true zero point, indicating the absence of employees, and allows for a meaningful comparison of values (e.g., twice as many employees).

Sue Taylor, Director of Global Industrial Sales, Is Concerned by a Deteriorating