The Community Credit Union,through its direct-mail promotion,encourages its members to write letters to members of Congress asking them to pass legislation favorable to credit unions.Such promotion is a form of _____ advertising.
A)advocacy
B)public
C)institutional
D)comparative

Question

Quizplus · Accepted Answer

Advocacy advertising is used when an organization seeks to influence public opinion on issues or policies that are central to its interests, such as encouraging members to support legislation favorable to its operations. In this case, the Community Credit Union is advocating for legislation beneficial to credit unions.

The Community Credit Union,through Its Direct-Mail Promotion,encourages Its Members to Write