Motel Plus,a motel chain,utilizes a pricing strategy of maintaining continuous minimum prices rather than relying on sales.This strategy is an example of _____ pricing.
A)skimming
B)psychological
C)everyday low
D)penetration

Question

Quizplus · Accepted Answer

Everyday low pricing is a strategy where a company chooses to keep its prices consistently low, rather than running sales or discounts. This approach is used to attract price-sensitive customers by offering them the assurance of low prices on a regular basis, which is the strategy Motel Plus is employing.

Motel Plus,a Motel Chain,utilizes a Pricing Strategy of Maintaining Continuous