Persuasive advertising is only used during a product's introductory period in order to improve the competitive status of the product.

Question

Quizplus · Accepted Answer

Persuasive advertising is used not only during a product's introductory period but throughout various stages of its life cycle to influence consumer attitudes and perceptions, differentiate the product from competitors, and encourage brand switching or loyalty.

Persuasive Advertising Is Only Used During a Product's Introductory Period