If a company's target market is small and buyers are concentrated in a specific geographical area,which distribution channel would be most effective?
A)Direct channel
B)Use of multiple market intermediaries
C)Long distribution channel
D)Producer to wholesaler to retailer to consumer

Question

Quizplus · Accepted Answer

A direct channel is most effective for reaching a small, geographically concentrated target market because it allows the company to directly interact with its customers, ensuring better control over the distribution process and potentially enhancing customer relationships.

If a Company's Target Market Is Small and Buyers Are