Which of the following statements is true of selective distribution?
A)It requires cooperation by many intermediaries,including wholesalers and retailers,to achieve maximum coverage.
B)It can reduce total marketing costs and establishes strong working relationships within the channel.
C)It can limit market coverage in a specific geographical region.
D)It suits relatively expensive specialty products.

Question

Quizplus · Accepted Answer

Selective distribution can indeed reduce total marketing costs by focusing on fewer, more effective intermediaries, and it helps in establishing stronger relationships with those chosen channel members, leading to more efficient and effective distribution strategies.

Which of the Following Statements Is True of Selective Distribution