When a company looks to an established,superlative product as a guide for its new product,it is _____.
A)implementing quality control
B)forecasting
C)implementing quality standards
D)benchmarking

Question

Quizplus · Accepted Answer

When a company uses an established, superlative product as a guide for its new product, it is engaging in benchmarking. Benchmarking involves comparing one's business processes and performance metrics to industry bests or best practices from other companies.

When a Company Looks to an Established,superlative Product as a Guide