In the context of the net promoter score (NPS),which of the following is a difference between promoters and detractors?
A) Unlike promoters,detractors are customers who are associated with scores of 7 or 8.
B) Unlike promoters,detractors are satisfied customers who may switch to competitors.
C) Unlike promoters,detractors defect at higher rates.
D) Unlike promoters,detractors are less price sensitive.

Question

Quizplus · Accepted Answer

Detractors are customers who are less satisfied and more likely to defect to competitors, whereas promoters are loyal customers who are likely to continue purchasing and recommend the company to others.

In the Context of the Net Promoter Score (NPS),which of the Following