The minister of the New Glory Evangelical church is interviewed on a national talk show about same-sex marriage. The minister's position is that some gay rights advocates are really anti-family and are seeking the goal of communism. Which theory best explains the minister's actions?

Question

Quizplus · Accepted Answer

Frame alignment theory explains the minister's actions as it involves the process of making one's interpretive framing of an issue align with the perspectives of others to gain support or legitimacy. In this case, the minister is framing the issue of same-sex marriage in a way that aligns with broader concerns about family values and anti-communism to appeal to a certain audience.

The Minister of the New Glory Evangelical Church Is Interviewed