Different cultures usually seek different values or benefits from the primary function of a product.
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Q10: For most companies, trade shows and direct
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Q12: Sales promotions are marketing activities that stimulate
Q13: While developing an international advertisement campaign, the
Q14: Uncontrollable and unpredictable influences such as competitive
Q16: Of all the elements of the marketing
Q17: The feedback step of the international communications
Q18: Sales promotions are long-term IMC efforts directed
Q19: The role of public relations is to
Q20: Other sales personnel are a source of
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