Janel, a media consultant, is helping the integrated marketing communications manager of a French cosmetics company with the design and content to be used in an upcoming promotional campaign in Japan. The IMC manager knows what to convey but wants to word it in a culturally relevant manner. With which step of the international communications process is Janel helping the company?

Question

Quizplus · Accepted Answer

Janel is assisting in the encoding of the message, which involves crafting and designing the message in a way that is culturally relevant and understandable to the target audience in Japan. This step is crucial in ensuring that the intended message is correctly conveyed and received by the audience.

Janel, a Media Consultant, Is Helping the Integrated Marketing Communications