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A Study of a Representative Sample of European Consumers Indicated

Question 88

Multiple Choice

A study of a representative sample of European consumers indicated that


A) nearly 8 in 10 believed ads were often deceptive about product quality.
B) most believed advertising was necessary for product purchase decisions.
C) most considered ads enjoyable and entertaining.
D) about 1 in 10 believed advertising meant higher prices for a product.
E) advertising was a way to obtain valuable information about products.

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