For managers selling capital equipment and big-ticket industrial services, understanding the concept of ________ is absolutely fundamental to their success.

Question

Quizplus · Accepted Answer

Derived demand is fundamental for managers in these sectors because the demand for their products or services is driven by the demand for the final goods that their products help to produce. This means understanding the market and demand for those final goods is crucial for their success.

For Managers Selling Capital Equipment and Big-Ticket Industrial Services, Understanding