What is the definition of green marketing?
A) It refers to word-of-mouth marketing, where a company develops customers who become voluntary advocates of a product.
B) It refers to inbound marketing used on websites in the form of a banner, text, or graphic.
C) It refers to the type of marketing that takes place on the Internet, where all the marketing resources and assets are transferred online.
D) It is used to identify concerns with the environmental consequences of a variety of marketing activities.
E) It refers to nontraditional or stealth marketing campaigns.

Question

Quizplus · Accepted Answer

Green marketing specifically focuses on marketing efforts designed to promote products or practices that are environmentally friendly or have a lesser impact on the environment. It involves strategies and practices that reflect a concern for the ecological consequences of production, distribution, and consumption of products.

What Is the Definition of Green Marketing