At Norton Manufacturing Corporation, it is believed that consumers want products that provide the best quality and have innovative features. Which marketing orientation does this company use?

Question

Quizplus · Accepted Answer

Norton Manufacturing Corporation is using a product orientation approach, as they focus on creating products that offer the best quality and innovative features, assuming that these aspects will attract consumers. This approach emphasizes the product itself rather than the needs or desires of the market.

At Norton Manufacturing Corporation, It Is Believed That Consumers Want