Marta's company treats the world, including the home market in Spain, as one market. Market segmentation decisions no longer focus on national borders. Instead, market segments are defined by income levels, usage patterns, and other factors that span countries and regions. Which of the following stages best characterizes the stage of international marketing involvement for Marta's company?

Question

Quizplus · Accepted Answer

Marta's company is in the global marketing stage, as it views the world as a single market and segments it based on factors other than national borders, such as income levels and usage patterns. This approach is characteristic of global marketing, where companies operate and market their products or services worldwide with a unified strategy.

Marta's Company Treats the World, Including the Home Market in Spain