Kamilah runs a medium-sized real estate agency in her hometown. After some clients reported violations, it became public knowledge--and was printed in the newspaper--that the company inflated its closure numbers with fake sales. The most direct reputation cost for Kamilah's company will be ______.

Question

Quizplus · Accepted Answer

Lost business is the most direct reputation cost for Kamilah's company following the public knowledge of inflated closure numbers with fake sales, as clients and potential clients are likely to lose trust in the company and seek services elsewhere.

Kamilah Runs a Medium-Sized Real Estate Agency in Her Hometown