In an advertising tracking research exercise, respondents are shown a(n):
A)entire ad, but without the brand name being visible.
B)brief portion of the ad that includes one mention of the brand name.
C)brief portion of the ad or stills of the ad with the brand name removed or hidden.
D)series of ads so they will not know which ad is being studied.

Question

Quizplus · Accepted Answer

By showing brief portions of the ad or stills with the brand name removed or hidden, the respondents can provide more objective feedback on the effectiveness of the ad without being influenced by brand recognition or bias.

In an Advertising Tracking Research Exercise, Respondents Are Shown A(n)