Believing that Wheaties may help make you a champion, because so many successful athletes have endorsed the cereal, is the result of using which proactive prevention strategy for image damage?
A)Impression management
B)Acclimation
C)Entitlings
D)Reinforcement

Question

Quizplus · Accepted Answer

Entitlings is a proactive prevention strategy for image damage that involves taking credit for positive events or outcomes. In this context, Wheaties is associated with successful athletes through endorsements, suggesting that consuming Wheaties may contribute to becoming a champion. This association leverages the positive image of the athletes to enhance the brand's image, preemptively countering potential negative perceptions.

Believing That Wheaties May Help Make You a Champion, Because