When a company advertises, develops consumer promotions, such as a contest, and develops other marketing communications as a tie-in with an event marketing program, it is called which type of promotion?
A)Local
B)Corporate
C)Advertising
D)Cross

Question

Quizplus · Accepted Answer

Cross promotion involves partnering with another company or event to promote each other's products or services. In this case, the company is promoting its products through tie-ins with an event marketing program.

When a Company Advertises, Develops Consumer Promotions, Such as a Contest