
The primary benefit of database marketing is:
A) the enhancement of customer loyalty.
B) higher sales.
C) greater profits.
D) greater brand parity.
Correct Answer:
Verified
Q1: An operational database contains:
A)transactions and interactions individuals
Q3: A lifetime value analysis creates a figure
Q4: The process of building profiles of customers
Q5: The easiest part of building a data
Q6: The newest form of data analytics is
Q7: Using geocoding, a company's marketing department can
Q8: Adding geographic codes to customer records to
Q9: Many marketing experts believe calculating the lifetime
Q10: A digital marketing firm tracked the movement
Q11: Successful database marketing emphasizes two things:
A)sales and
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