A marketing database contains:
A)transactions and interactions individuals have with a firm.
B)information about current customers and customers of the competition.
C)customer transactions and follows accounting principles.
D)information about current customers, former customers, and prospects.

Question

Quizplus · Accepted Answer

Option D includes all three categories of people that a marketing database typically contains: current customers, former customers, and prospects. Options A, B, and C all only cover a subset of the individuals that are typically included in a marketing database.

A Marketing Database Contains