
The easiest part of building a data warehouse is:
A) data coding through customer cluster analysis and lifetime value calculations.
B) the appended demographic and psychographic information.
C) obtaining the history of customer interactions and contact with a firm.
D) collecting customer names and addresses.
Correct Answer:
Verified
Q1: An operational database contains:
A)transactions and interactions individuals
Q2: The primary benefit of database marketing is:
A)the
Q3: A lifetime value analysis creates a figure
Q4: The process of building profiles of customers
Q6: The newest form of data analytics is
Q7: Using geocoding, a company's marketing department can
Q8: Adding geographic codes to customer records to
Q9: Many marketing experts believe calculating the lifetime
Q10: A digital marketing firm tracked the movement
Q11: Successful database marketing emphasizes two things:
A)sales and
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