
The most cost-effective means of communicating with customers is:
A) the telephone.
B) through computer cookies.
C) the mail.
D) the internet and email.
Correct Answer:
Verified
Q15: In calculating the lifetime value of a
Q16: Many times demographic and psychographic information about
Q17: An effective database contains:
A)every transaction a customer
Q18: Customer clustering is attractive to marketers because
Q19: Common forms of database coding are:
A)data mining
Q21: While database marketing can be used for
Q22: Lifetime value is a figure that represents
Q23: The internet and email provide excellent, cost-effective
Q24: Data mining can be used for each
Q25: A marketing database follows accounting rules.
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