Adding geographic codes to customer records to plot them on a map is called:
A)geoidentification.
B)geocoding.
C)finding neighborhood lifestyle clusters.
D)commercial database service analysis.

Question

Quizplus · Accepted Answer

Geocoding is the process of adding geographic codes (such as latitude and longitude) to customer records, enabling them to be plotted on a map. Geoidentification is not a commonly used term in this context, finding neighborhood lifestyle clusters is a marketing technique, and commercial database service analysis is not directly related to plotting customer records on a map.

Adding Geographic Codes to Customer Records to Plot Them on a Map