
Common forms of database coding are:
A) data mining and cluster customer analysis.
B) lifetime value analysis, customer cluster analysis, and location-data tracking.
C) lifetime value analysis and data mining.
D) geocoding, data mining and location-data tracking.
Correct Answer:
Verified
Q14: A marketing database contains:
A)transactions and interactions individuals
Q15: In calculating the lifetime value of a
Q16: Many times demographic and psychographic information about
Q17: An effective database contains:
A)every transaction a customer
Q18: Customer clustering is attractive to marketers because
Q20: The most cost-effective means of communicating with
Q21: While database marketing can be used for
Q22: Lifetime value is a figure that represents
Q23: The internet and email provide excellent, cost-effective
Q24: Data mining can be used for each
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