In calculating the lifetime value of a market segment, the figures that are the most difficult to obtain are:
A)retention rates.
B)fixed and variable costs.
C)database costs and acquisition costs.
D)marketing and advertising costs.

Question

Quizplus · Accepted Answer

Retention rates are often the most difficult to obtain because they require tracking customer behavior over time and can be influenced by many factors, making them less predictable and harder to measure accurately compared to costs, which are typically more straightforward to calculate.

In Calculating the Lifetime Value of a Market Segment, the Figures