Kraft Foods cut traditional advertising dollars and shifted the money to digital media. This illustrates the emerging trend of:

Question

Quizplus · Accepted Answer

The fact that Kraft Foods is cutting traditional advertising dollars and focusing on digital media is an example of the explosion of digital media as an emerging trend in marketing. This shift shows that companies are recognizing the importance of digital channels and are adapting their strategies accordingly.

Kraft Foods Cut Traditional Advertising Dollars and Shifted the Money