The value chain
A)Represents a generic strategy.
B)Represents all the activities that a firm uses to market and deliver its products.
C)Represents all the activities that a firm uses to design, produce, market, deliver, and support its products.
D)None of the above

Question

Quizplus · Accepted Answer

The value chain represents all the activities that a firm uses to design, produce, market, deliver, and support its products. It includes activities such as research and development, procurement, manufacturing, marketing, distribution and customer service. It is a tool for analyzing a company's competitive advantage by identifying the activities that create value for customers and determining how those activities can be optimized to improve efficiency and effectiveness.

The Value Chain