Capabilities that lead to competitive advantage must be
A)Valuable, rare, and easy to copy.
B)Fairly substitutable.
C)Valuable, rare, and hard to copy.
D)None of the above

Question

Quizplus · Accepted Answer

Capabilities that lead to competitive advantage must be valuable, rare, and hard to copy. If a capability is not valuable or can be easily copied, it will not provide an advantage over competitors. Additionally, if a capability is not rare, then other companies may also possess it and thus it will not provide a sustainable advantage. Therefore, the best choice is C.

Capabilities That Lead to Competitive Advantage Must Be