A retailer's role in a supply chain is to
A) act as the liaison between manufacturers and suppliers.
B) buy merchandise exclusively from the manufacturers.
C) negotiate with manufacturers to draw contracts for wholesalers.
D) add value to products and services sold to customers.
E) sell goods and services to wholesalers.

Question

Quizplus · Accepted Answer

Retailers add value and are more efficient at adding this value than manufacturers or wholesalers.

A Retailer's Role in a Supply Chain Is to