Increasing intertype competition has made it harder for retailers to identify their
A) competition.
B) target market.
C) merchandise mix.
D) retail mix.
E) price points.

Question

Quizplus · Accepted Answer

Increasing intertype competition makes it harder for retailers to identify and monitor their competition. In one sense, all retailers compete against one another for the dollars that consumers spend on goods and services. But the intensity of competition is greatest among retailers whose offerings are viewed as very similar.

Increasing Intertype Competition Has Made It Harder for Retailers to Identify