The ________ component of the consumer decision-making model draws on external influences as sources of information about a particular product that influence a consumer's product-related values, attitudes, and behavior.
A) marketing mix
B) output
C) decision
D) input
E) emotional

Question

Quizplus · Accepted Answer

The input component of the consumer decision-making model refers to external influences, such as marketing activities and social interactions, that provide consumers with information about products and influence their perceptions, attitudes, and behaviors towards those products.

The ________ Component of the Consumer Decision-Making Model Draws on External