Standing in a crowd waiting for a retail shopping experience, shoppers see themselves as making the right buying decision - a concept known as ________.
A) diffusion of responsibility
B) diffusion of innovation
C) social queuing
D) social loafing
E) social proof

Question

Quizplus · Accepted Answer

Social proof is the psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation. In the context of retail shopping, seeing others waiting or showing interest in a product can validate an individual's decision to buy, as they perceive it as the right choice based on the crowd's behavior.

Standing in a Crowd Waiting for a Retail Shopping Experience