Consumer innovators are not as interested as late adopters or nonadopters in the product categories that they are among the first to purchase.

Question

Quizplus · Accepted Answer

Consumer innovators, or early adopters, are typically more interested and invested in the product categories they are among the first to purchase, as their interest often drives them to adopt products before the majority.

Consumer Innovators Are Not as Interested as Late Adopters or Nonadopters