From a marketing perspective, the process by which individuals acquire the purchase and consumption knowledge and experience that they apply to future related behavior, which evolves and changes as consumers acquire knowledge from experience, observation, and interactions with others to impact future behavior, is known as ________.
A) brand loyalty
B) brand equity
C) positive reinforcement
D) consumer learning
E) perceptual blocking

Question

Quizplus · Accepted Answer

Consumer learning describes the process through which consumers gain knowledge and experience about purchases and consumption, which they then use to influence future behavior. This learning evolves over time as consumers gather more information through experiences, observations, and interactions.

From a Marketing Perspective, the Process by Which Individuals Acquire