Marketing scholars who believe the ________ believe three exposures to an advertisement are needed: one to make consumers aware of the product, a second to show consumers the relevance of the product, and a third to remind them of the product.

Question

Quizplus · Accepted Answer

The "three-hit theory" is a concept in advertising that suggests three exposures to an advertisement are necessary to effectively communicate the message to consumers.

Marketing Scholars Who Believe the ________ Believe Three Exposures to an Advertisement