When Listerine, who makes mouthwash in the form of a liquid, introduced Listerine PocketPacks, a solid form of the product, it was an example of a ________.
A) product form extension
B) product category extension
C) product line extension
D) product differentiation strategy
E) product generalization strategy

Question

Quizplus · Accepted Answer

Listerine PocketPacks represent a product form extension because they are a new form of the existing product (mouthwash), changing from liquid to solid strips, while still serving the same purpose.

When Listerine, Who Makes Mouthwash in the Form of a Liquid