In high involvement situations, consumers who find fewer brands acceptable are narrow categorizers.

Name: In high involvement situations, consumers who find fewer brands acceptable are narrow categorizers.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

In high involvement situations, consumers who find fewer brands acceptable are indeed referred to as narrow categorizers because they have a limited set of brands they consider suitable for purchase, indicating a more selective and focused approach in their decision-making process.

In High Involvement Situations, Consumers Who Find Fewer Brands Acceptable