Ragu, a spaghetti sauce maker, has decided to launch its most popular sauce flavors in a small pouch format that is more convenient to use. When they choose to launch their most popular sauce flavors, which are "tried and true," instead of new flavors, Ragu is seeking to minimize consumers' perception of ________.
A) physical risk
B) functional risk
C) psychological risk
D) financial risk
E) time risk

Question

Quizplus · Accepted Answer

By launching tried and true flavors, Ragu minimizes functional risk, which is the risk that the product will not perform as expected.

Ragu, a Spaghetti Sauce Maker, Has Decided to Launch Its