________ segmentation differentiates among heavy users, medium users, light users, and nonusers of a specific product, service or brand.
A) Brand awareness
B) Brand loyalty
C) Usage rate
D) Sociocultural
E) Benefit

Question

Quizplus · Accepted Answer

Usage rate segmentation is the correct answer because it categorizes consumers based on how frequently they use a product, differentiating among heavy, medium, light, and nonusers.

________ Segmentation Differentiates Among Heavy Users, Medium Users, Light Users