The ________ concept in business assumes that consumers are mostly interested in product availability at low prices.
A) marketing
B) societal
C) product
D) production
E) technology

Question

Quizplus · Accepted Answer

The production concept is based on the idea that consumers will favor products that are widely available and inexpensive. This concept assumes that the main focus should be on improving production and distribution efficiency to create affordable products.

The ________ Concept in Business Assumes That Consumers Are Mostly