A critical factor affecting the location that consumers select to visit is the shopping situation in which they are involved. What type of shopping situation should a retailer such as Walgreen's consider?
A) Distributive shopping
B) Time-crunch shopping
C) Comparison shopping
D) Convenience shopping
E) Specialty shopping

Question

Quizplus · Accepted Answer

Walgreen stores are plentiful partly because they usually locate their stores close to where their customers are and make it easy for them to access the location, park, and find what they want. These customers in the convenience shopping situation are primarily concerned with minimizing their effort to get the product or service they want and are relatively insensitive to price and indifferent about which brands to buy.

A Critical Factor Affecting the Location That Consumers Select to Visit