Retailers must consider the trade-offs between lower operating costs and potential ________ from having multiple stores in an area.
A) economies of scale
B) economies of scope
C) sales cannibalization
D) channel integration
E) vertical integration

Question

Quizplus · Accepted Answer

Retailers must consider the trade-offs between lower operating costs and potential sales cannibalization from having multiple stores in an area.

Retailers Must Consider the Trade-Offs Between Lower Operating Costs and Potential