The Village Green, a women's clothing store, took a map of the city and the checks written by its customers during the last quarter. The store's owner then marked the address of each customer on the map with a map pin. By looking at where the pins clustered on the map, she could determine her trade area. She was engaged in
A) geographic research.
B) customer spotting.
C) financial demographics.
D) customer clustering.
E) residential research.

Question

Quizplus · Accepted Answer

Customer spotting is the process of locating the residences of customers for a store on a map and displaying their positions relative to the store location.

The Village Green, a Women's Clothing Store, Took a Map