Which of the following is not True of category management?
A) Managing merchandise within a category by brand can lead to inefficiencies because it fails to consider the interdependencies between SKUs in the category.
B) The category management approach to managing breakfast cereals in supermarkets should have one buyer or category manager who oversees all merchandising activities for the entire category.
C) A category manager ensures that the store's assortment includes the "best" combination of sizes and vendors.
D) A category manager chooses vendors that will get the most profit from the allocated space.
E) A category manager is also called a category captain and works with vendors to get the most profit from collaborative relationships.

Question

Quizplus · Accepted Answer

A category captain is the vendor who works with the retailer to develop a better understanding of consumer shopping behaviors, create assortments that satisfy consumer needs, and improve the profitability of the merchandise category.

Which of the Following Is Not True of Category Management